MINI space & Food Spotting

Watch these videos, really interesting. Food spotting is an app which lets you find food to eat near you, and MINI collaborated with them in 2011.

Gourmet Food Trucks Use Social Media to Drive New Street-Food Scene

Some key points about the article:

"Food trucks have become an increasingly trendy, reasonably priced option for all sorts of events, even weddings. There are local and national food truck contests, food truck parks and even a reality show devoted to the concept, with a bit of aCannonball Run twist to up the ratings ante."

"It used to be that you had to have a half a million dollars to open a restaurant in New York. With a food truck, if you can get together seventy-five or a hundred thousand dollars you can get your idea out there," says Mexicue's CFO Julia Collins



Link is here: MINI space food van article
.

Vodka Revolution Menus - Inspiration

Instagram inspiration

Harley Davidson Restaurant Tenerife

Social Media impact - Mercedes

Social media and the millennials

One brand Metz sees as getting its 

influencer strategy right is Mercedes, who 

have far more fans than they have people 

buying their cars. However, they are 

making sure that those who are too 

young, or who can’t afford one yet, are 

talking with them now and will continue 

that conversation later, making sure 

Mercedes is at the forefront of their minds 

when the aspiring owner is ready to buy. 

Metz explains: “Mercedes is planting 

its social flag exactly where its target 

future consumer lives – in fashion, film, 

entertainment, sports and lifestyle. They 

provide social fans with a daily glimpse 

of the aspirational lives they hope to live, 

and frankly none of their competitors 

are even close. If just 10% of those 

millennials engaging with Mercedes 

through social today end up buying their 

car in the next five years, Mercedes will 

achieve well over 10,000% ROI through 

today’s social strategy. And that’s just 

talking about millennials.” 

http://www.brand-influencers.com/wp-content/uploads/2012/07/01_Features_45.pdf

- Found this when researching my own project.
Thought it was interesting as it's all about how Mercedes are creating a consistent lifestyle presence in people's minds. 

Key colour trends A/W 14/15

Rendering Reality: Macro Trend 14/15

Fun way of editing and changing the logo without changing any colour or design elements.

WGSN

Fred Perry - Tell us your story campaign

Story Telling...

Essentials of Visual Communication.

Bo Bergström.

Chapter 2 : Storytelling.

Page 14.