Social media and the millennials
One brand Metz sees as getting its
influencer strategy right is Mercedes, who
have far more fans than they have people
buying their cars. However, they are
making sure that those who are too
young, or who can’t afford one yet, are
talking with them now and will continue
that conversation later, making sure
Mercedes is at the forefront of their minds
when the aspiring owner is ready to buy.
Metz explains: “Mercedes is planting
its social flag exactly where its target
future consumer lives – in fashion, film,
entertainment, sports and lifestyle. They
provide social fans with a daily glimpse
of the aspirational lives they hope to live,
and frankly none of their competitors
are even close. If just 10% of those
millennials engaging with Mercedes
through social today end up buying their
car in the next five years, Mercedes will
achieve well over 10,000% ROI through
today’s social strategy. And that’s just
talking about millennials.”
- Found this when researching my own project.
Thought it was interesting as it's all about how Mercedes are creating a consistent lifestyle presence in people's minds.
Thought it was interesting as it's all about how Mercedes are creating a consistent lifestyle presence in people's minds.
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