Gourmet Food Trucks Use Social Media to Drive New Street-Food Scene

Some key points about the article:

"Food trucks have become an increasingly trendy, reasonably priced option for all sorts of events, even weddings. There are local and national food truck contests, food truck parks and even a reality show devoted to the concept, with a bit of aCannonball Run twist to up the ratings ante."

"It used to be that you had to have a half a million dollars to open a restaurant in New York. With a food truck, if you can get together seventy-five or a hundred thousand dollars you can get your idea out there," says Mexicue's CFO Julia Collins



Link is here: MINI space food van article
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