Watch these videos, really interesting. Food spotting is an app which lets you find food to eat near you, and MINI collaborated with them in 2011.
Tuesday, 19 March 2013
Gourmet Food Trucks Use Social Media to Drive New Street-Food Scene
Some key points about the article:
"Food trucks have become an increasingly trendy, reasonably priced option for all sorts of events, even weddings. There are local and national food truck contests, food truck parks and even a reality show devoted to the concept, with a bit of aCannonball Run twist to up the ratings ante."
"It used to be that you had to have a half a million dollars to open a restaurant in New York. With a food truck, if you can get together seventy-five or a hundred thousand dollars you can get your idea out there," says Mexicue's CFO Julia Collins
Link is here: MINI space food van article
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Wednesday, 6 March 2013
Thursday, 17 January 2013
Social Media impact - Mercedes
Social media and the millennials
One brand Metz sees as getting its
influencer strategy right is Mercedes, who
have far more fans than they have people
buying their cars. However, they are
making sure that those who are too
young, or who can’t afford one yet, are
talking with them now and will continue
that conversation later, making sure
Mercedes is at the forefront of their minds
when the aspiring owner is ready to buy.
Metz explains: “Mercedes is planting
its social flag exactly where its target
future consumer lives – in fashion, film,
entertainment, sports and lifestyle. They
provide social fans with a daily glimpse
of the aspirational lives they hope to live,
and frankly none of their competitors
are even close. If just 10% of those
millennials engaging with Mercedes
through social today end up buying their
car in the next five years, Mercedes will
achieve well over 10,000% ROI through
today’s social strategy. And that’s just
talking about millennials.”
- Found this when researching my own project.
Thought it was interesting as it's all about how Mercedes are creating a consistent lifestyle presence in people's minds.
Thought it was interesting as it's all about how Mercedes are creating a consistent lifestyle presence in people's minds.
Tuesday, 15 January 2013
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