Watch these videos, really interesting. Food spotting is an app which lets you find food to eat near you, and MINI collaborated with them in 2011.
Tuesday, 19 March 2013
Gourmet Food Trucks Use Social Media to Drive New Street-Food Scene
Some key points about the article:
"Food trucks have become an increasingly trendy, reasonably priced option for all sorts of events, even weddings. There are local and national food truck contests, food truck parks and even a reality show devoted to the concept, with a bit of aCannonball Run twist to up the ratings ante."
"It used to be that you had to have a half a million dollars to open a restaurant in New York. With a food truck, if you can get together seventy-five or a hundred thousand dollars you can get your idea out there," says Mexicue's CFO Julia Collins
Link is here: MINI space food van article
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